Emberfall Saga
trailing 90d · server-day GMT+8
Performance Overview — 2026-08 vs prior month
| Metric | This month | Prior | Δ |
| Revenue ($) |
$276.3k |
$234.2k |
+18% |
| Paying Users |
16,007 |
18,213 |
-12% |
| New Paying Users |
707 |
768 |
-8% |
| Old Paying Users |
5,689 |
5,970 |
-5% |
| New Registered Users |
71,099 |
70,030 |
+2% |
| Installs |
29,089 |
31,933 |
-9% |
| Active Users (avg) |
44,824 |
50,167 |
-11% |
| Transactions |
25,298 |
21,851 |
+16% |
Active Overview
DAU · NRU · PU
Monetization Depth
ARPPU (rev/PU) · paying-conversion (PU/DAU)
New Users Daily
NRU · installsActive & Paying Daily
DAU · PU
Servers · ★ = new in window
| Server | First seen | Revenue | Paying users | Txns |
| S100 |
2026-01-10 |
$7.4k |
870 |
2,025 |
| S101 |
2025-12-05 |
$2.0k |
308 |
2,226 |
| S102 |
2026-02-03 |
$15.4k |
1,020 |
793 |
| S103 |
2025-09-25 |
$16.5k |
1,024 |
4,320 |
| S104 |
2026-05-11 |
$29.2k |
428 |
1,207 |
| S105 |
2026-04-18 |
$14.3k |
1,605 |
1,033 |
| S106 |
2025-12-18 |
$22.7k |
1,177 |
157 |
| S107 |
2025-10-30 |
$6.5k |
740 |
2,252 |
| ★ S108 |
2025-11-24 |
$29.5k |
1,644 |
1,212 |
| ★ S109 |
2026-06-06 |
$6.1k |
87 |
1,522 |
Revenue Distribution
NPU vs OPU
RevOPU $1255.0k (78.7%) · RevNPU $339.9k (21.3%)
PU Performance
OPU + NPU stacked
OPU Revenue Analysis
RevOPU (bars) · AROPU (line)
Total payers
11,625
all-time, since OB
Lifetime revenue
$280.9k
IAP since OB
Cannot-Lose whales
2,281
high-value, gone quiet
Revenue at risk
$45.7k
their lifetime spend
Top segment
32%
of all revenue
RFM Segments · R = days since last login · F = purchase-days in 90d · M = VIP spend tier
M tier · lifetime spend
V1 <$10
V2 $10–50
V3 $50–200
V4 $200–500
V5 $500–2k
V6 $2k–10k
V7 ≥$10k
| Segment | Users | % | Revenue | % rev | ARPPU | Action |
| Champions High spend (V5–7) · logged in ≤30d |
889 |
7.7% |
$24.3k |
8.7% |
$27 |
Keep them. Early access, direct line. |
| Loyal Mid/low spend · active ≤30d · ≥3 purchase-days/90d |
1,461 |
12.6% |
$43.4k |
15.4% |
$30 |
Steady spenders. Reward the habit. |
| Potential loyalist Mid spend (V3–4) · active ≤30d · <3 purchase-days |
2,336 |
20.1% |
$89.9k |
32.0% |
$38 |
Second purchase is the one that matters. |
| Cannot lose them High spend (V5–7) · no login >30d — whale gone quiet |
2,281 |
19.6% |
$45.7k |
16.3% |
$20 |
High value, going quiet. Call today. |
| At risk |
2,419 |
20.8% |
$35.2k |
12.5% |
$15 |
Spent well, slowing down. Win-back offer. |
| Hibernating Mid/low spend · no login >30d |
2,239 |
19.3% |
$42.4k |
15.1% |
$19 |
Cheap to reach, unlikely to return. |
Value matrix
% users × % revenue · bubble = ARPPURevenue concentration
by segment · bar = $, line = cumulative %
R × F heatmap
payers by recency × purchase-frequencyRecency by spend tier
where each M group sits — the lapsing-whale tail
Payment success rate
83.9%
SUCCESS ÷ (SUCCESS+FAILED)
Revenue landed
$260.8k
successful txns
Revenue blocked
$25.4k
intended, failed
Payment channels
7
live providers
Whales w/ failed pay
1,884
$19.2k blocked
Payment channels · revenue · success rate · avg ticket · net after fees
| Channel | Revenue | Success rate | Avg ticket | Net (−fees) | Fails |
| Card |
$31.7k |
|
$7.01 |
$28.7k |
1,176 |
| Wallet A |
$17.7k |
|
$15.60 |
$16.1k |
80 |
| Wallet B |
$48.8k |
|
$10.49 |
$44.3k |
1,136 |
| Telco |
$69.0k |
|
$13.43 |
$61.4k |
380 |
| Bank transfer |
$17.0k |
|
$7.23 |
$15.2k |
360 |
| Store IAP |
$11.6k |
|
$6.57 |
$10.9k |
419 |
| Voucher |
$65.0k |
|
$21.39 |
$54.2k |
1,074 |
Payment status
SUCCESS · FAILED · WAIT (in-flight)Top failure reasons
AppsFlyer af_purchase_fail · USER_CANCELED = abandonment, not a fault
Top products · revenue · cumulative %
| Starter pack |
$21.9k |
buyers |
% |
| Monthly card |
$11.9k |
buyers |
% |
| Gem bundle S |
$14.6k |
buyers |
% |
| Gem bundle L |
$24.5k |
buyers |
% |
| Battle pass |
$11.0k |
buyers |
% |
| Limited banner |
$32.5k |
buyers |
% |
Revenue by country
successful revenue (USD)
Monetization × RFM segment · who succeeds vs who hits payment friction · top channel per segment
| Segment | Buyers | Revenue | Hit a fail | $ blocked | Top channel |
| Champions |
1,757 |
$61.7k |
242 |
$1.1k |
Card |
| Cannot-Lose |
1,722 |
$88.0k |
478 |
$16.1k |
Card |
| Loyal |
983 |
$33.8k |
207 |
$7.6k |
Card |
| Potential |
1,213 |
$34.8k |
252 |
$3.4k |
Card |
| New Payer |
249 |
$6.8k |
63 |
$2.3k |
Card |
| Hibernating |
1,111 |
$45.6k |
89 |
$4.2k |
Card |
↳ 1884 high-value users (Champions + Cannot-Lose) hit a failed payment — $19.2k of intended spend blocked. Payment friction, not disinterest → the highest-ROI fix.