Lanternwood — FTUE Purchase

From install to first payment, and where the money is lost on the way.

generated 2026-08-20 · ftue-purchase · demo data

Install

100,000 · 100% of previous

First open

76,000 · 76% of previous

Tutorial finished

48,640 · 64% of previous

Shop opened

15,078 · 31% of previous

Checkout started

1,809 · 12% of previous

First purchase

1,284 · 71% of previous

Read

actInstall to first open is the largest single loss and the least instrumented — the analytics SDK only starts once the app opens, so this gap is measured against store-reported installs.

watchThe checkout step loses more than the shop step. That is a payment problem, not a merchandising one.

In the live console this is produced by a scheduled pipeline and written to disk. Here it is generated from the same seeded data the dashboards use, so the report and the console agree.