Lanternwood — Performance Review
Players, revenue and retention against the previous period.
36,350players a day
$77,912revenue, 7 days
40%D1 retention
+20%week over week
Where it moved
What to do about it
actFacebook cost per install rose for the third week. Rebalance toward the two campaigns still under target before adding budget.
watchD7 retention is flat while D1 improves — the tutorial change helped arrivals, not the second session.
okRevenue per paying user held steady, so the revenue move is a volume story, not a monetisation one.
In the live console this is produced by a scheduled pipeline and written to disk. Here it is generated from the same seeded data the dashboards use, so the report and the console agree.