Emberfall Saga — Weekly Briefing
What moved this week, what it cost, and the one thing worth doing about it.
17,150players a day
$142,430revenue, 7 days
48%D1 retention
+5%week over week
Where it moved
What to do about it
actFacebook cost per install rose for the third week. Rebalance toward the two campaigns still under target before adding budget.
watchD7 retention is flat while D1 improves — the tutorial change helped arrivals, not the second session.
okRevenue per paying user held steady, so the revenue move is a volume story, not a monetisation one.
In the live console this is produced by a scheduled pipeline and written to disk. Here it is generated from the same seeded data the dashboards use, so the report and the console agree.