Night Market — What Happened Last Week
Everything that changed in the last seven days, in the order it happened.
The week, in order
- Fri 14 Aug — New starter pack went live
- Sat 15 Aug — Ad creative refresh
- Sun 16 Aug — Weekend event started
- Mon 17 Aug — Tutorial step 3 shortened
- Tue 18 Aug — Server merge completed
- Wed 19 Aug — Payment provider added
- Thu 20 Aug — Store featuring picked up in two markets
What it did to the numbers
| Metric | Before | After | Change |
|---|---|---|---|
| Players a day | 12,117 | 12,766 | +5.4% |
| New players | 4,956 | 4,353 | -12.2% |
| Revenue | 86,554 | 86,687 | +0.2% |
| Paying rate | 1 | 1 | -5.5% |
In the live console this is produced by a scheduled pipeline and written to disk. Here it is generated from the same seeded data the dashboards use, so the report and the console agree.