Stormhold — What Happened Last Week
Everything that changed in the last seven days, in the order it happened.
The week, in order
- Fri 14 Aug — Server merge completed
- Sat 15 Aug — Weekend event started
- Sun 16 Aug — Payment provider added
- Mon 17 Aug — Tutorial step 3 shortened
- Tue 18 Aug — Ad creative refresh
- Wed 19 Aug — Store featuring picked up in two markets
- Thu 20 Aug — New starter pack went live
What it did to the numbers
| Metric | Before | After | Change |
|---|---|---|---|
| Players a day | 33,565 | 35,344 | +5.3% |
| New players | 3,424 | 2,925 | -14.6% |
| Revenue | 82,721 | 87,855 | +6.2% |
| Paying rate | 3 | 3 | -4.4% |
In the live console this is produced by a scheduled pipeline and written to disk. Here it is generated from the same seeded data the dashboards use, so the report and the console agree.