Marketing / UA
Joined ad-side × player-side diagnostics — acquire retained players, not cheap installs. Live from the local marketing pipeline (str_* views).
EMBERFALL · spend-by-intent & campaign detail
Spend by intent
Spend by channel
Top campaigns by spend
coloured by intent bucket▸ full tables (bucket × channel · campaigns)
| Bucket | Channel | Spend | CTR% | CPM | CPC |
|---|---|---|---|---|---|
| Branding | TikTok | $524,733 | 1.42 | 19.31 | 1.356 |
| Branding | $481,750 | 1.61 | 20.36 | 1.263 | |
| Branding | $450,852 | 1.73 | 17.75 | 1.025 |