Marketing / UA
Joined ad-side × player-side diagnostics — acquire retained players, not cheap installs. Live from the local marketing pipeline (str_* views).
NIGHTMARKET · spend-by-intent & campaign detail
Spend by intent
Spend by channel
Top campaigns by spend
coloured by intent bucket▸ full tables (bucket × channel · campaigns)
| Bucket | Channel | Spend | CTR% | CPM | CPC |
|---|---|---|---|---|---|
| Branding | $478,252 | 1.75 | 18.3 | 1.044 | |
| Branding | TikTok | $475,868 | 1.38 | 17.73 | 1.287 |
| Branding | $468,345 | 1.85 | 14.32 | 0.775 |