Marketing / UA
Joined ad-side × player-side diagnostics — acquire retained players, not cheap installs. Live from the local marketing pipeline (str_* views).
LANTERNWOOD · spend-by-intent & campaign detail
Spend by intent
Spend by channel
Top campaigns by spend
coloured by intent bucket▸ full tables (bucket × channel · campaigns)
| Bucket | Channel | Spend | CTR% | CPM | CPC |
|---|---|---|---|---|---|
| Branding | TikTok | $460,067 | 1.69 | 17.29 | 1.025 |
| Branding | $437,691 | 1.81 | 13.97 | 0.772 | |
| Branding | $422,684 | 1.96 | 18.59 | 0.947 |