Marketing / UA
Joined ad-side × player-side diagnostics — acquire retained players, not cheap installs. Live from the local marketing pipeline (str_* views).
TIDEBREAK · spend-by-intent & campaign detail
Spend by intent
Spend by channel
Top campaigns by spend
coloured by intent bucket▸ full tables (bucket × channel · campaigns)
| Bucket | Channel | Spend | CTR% | CPM | CPC |
|---|---|---|---|---|---|
| Branding | $571,948 | 1.67 | 17.29 | 1.034 | |
| Branding | $545,332 | 1.76 | 17.56 | 0.998 | |
| Branding | TikTok | $542,739 | 1.91 | 16.17 | 0.845 |