Marketing / UA
Joined ad-side × player-side diagnostics — acquire retained players, not cheap installs. Live from the local marketing pipeline (str_* views).
STORMHOLD · spend-by-intent & campaign detail
Spend by intent
Spend by channel
Top campaigns by spend
coloured by intent bucket▸ full tables (bucket × channel · campaigns)
| Bucket | Channel | Spend | CTR% | CPM | CPC |
|---|---|---|---|---|---|
| Branding | $529,254 | 1.64 | 20.84 | 1.269 | |
| Branding | $479,874 | 2.11 | 20.54 | 0.976 | |
| Branding | TikTok | $378,235 | 1.37 | 12.9 | 0.943 |